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klaviyo Setup on Shopify

Klaviyo is an email marketing automation tool which can be set up on your Shopify website.

Klaviyo is most suitable for new small businesses (including Shopify stores) starting email marketing automation for the first time.

Klaviyo provides a visual workflow builder, a drag-and-drop email creator and an intuitive platform.

Shopify store owners can use the analytics, integration and segmentation capabilities to target very specific groups (of contacts).

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Klaviyo Free plan

Start with signing up a free plan on Klaviyo. With a free plan, you can have up to 250 contacts.

You need to comply with the following:

  • The contacts need to go through double opt-in.
  • You are allowed to send up to 500 emails.

Only after you’ve grown your contacts over 250 and you are to contiune using Klaviyo, you will have to upgrade your Klaviyo account to a higher plan.

Paid Plans

In a paid plan, you can start sending unlimited emails. The only restriction is the number of contacts you can have. Examples are:

  • For $20 per month, you get to do email marketing (and marketing automation) on up to 400 contacts.
  • $100 per month for up to 3,330 contacts
  • $1,700 per month for up to 146,000 contacts
Free plan & paid plan

You can check it on the pricing page (https://www.klaviyo.com/pricing). Toggle the “number of contacts” to see different prices.

Klaviyo Features

Integration with Shopify: Your Shopify integration requires only one click.

The visual flow design lets you create, target, measure and optimize automated email series through mostly the drag-and-drop builder.

Use the email editor to build your own emails from scratch without any coding, or choose from a selection of mobile-friendly email templates.

The automations library provides pre-built workflows including welcome emails, abandoned carts messages, browse abandonment, and more.

Your marketing automation can be based on behavior, shopping history, or custom attributes.

You are not limited to only importing your own contact lists. Grow your list through Facebook/Instagram targeting.

Dynamic coupons let your Shopify store protect against promo code abuse.

Get reports not only on opens and clicks, but how many sales that are generated through the standard email campaigns and/or automated emails.

Always run A/B testing through using different email subject lines, different email content, etc, and have the A/B tests integrated with automated emails and/or workflows.

Set up Klaviyo on Shopify

The setup options

To set up Klaviyo on Shopify, you can go through one of the following options:

  • Add Klaviyo App from the Shopify App Store.
  • From the Klaviyo “getting started wizard”, add the Klaviyo App.
  • Add the Shopify integration from the Integrations tab in your Klaviyo account.

Start Shopify integration

Let’s go for the third option: “Add the Shopify integration from the Integrations tab in your Klaviyo account”.

In your Klaviyo account, go to the Integrations tab. Click the Shopify integration. You will be taken to your Shopify Integration settings page.

Klaviyo Shopify integration

Enter your Shopify website URL.

Check the “Subscribe customers who Accept Marketing to a Klaviyo list” checkbox, so the following users will go in your mailing list:

  • People who have purchased from your Shopify store, and at the checkout they have accepted you sending them marketing materials.
  • People who have signed up on your website, but may not have purchased anything.

Select a List that all the email addresses should go into (e.g. Newsletter).

Check the “Automatically add Klaviyo onsite javascript (recommended)” checkbox, so the Klaviyo code will be automatically added to your Shopify website.

Click “Connect to Shopify”, and you’ll be taken to your Shopify account.

Install app

Integrate Klaviyo

Click “Install App” to synchronize your Shopify data with Klaviyo.

This will take you to your Klaviyo account.

Add Klaviyo Tracking Code (Manually)

If you have not checked the “Automatically add Klaviyo onsite javascript (recommended)” checkbox during the Shopify integration, you’ll have to manually add the tracking code.

Get the “API_KEY” from your Klaviyo account that is specific to your account. Replace the “API_KEY” in the tracking code below.

Klaviyo tracking code

This is the klaviyo tracking code that must be added to your Shopify website.

In your Shopify account, go to “Online Store”, “Themes”. Click “Edit Code”.

Search for the “theme.liquid file” in the search box.

Add Klaviyo tracking code

Add the code in the body section of the theme.liquid file, and click Save.

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