Klaviyo is an email marketing automation tool which can be set up on your Shopify website.
Klaviyo is most suitable for new small businesses (including Shopify stores) starting email marketing automation for the first time.
Klaviyo provides a visual workflow builder, a drag-and-drop email creator and an intuitive platform.
Shopify store owners can use the analytics, integration and segmentation capabilities to target very specific groups (of contacts).
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Start with signing up a free plan on Klaviyo. With a free plan, you can have up to 250 contacts.
You need to comply with the following:
Only after you’ve grown your contacts over 250 and you are to contiune using Klaviyo, you will have to upgrade your Klaviyo account to a higher plan.
In a paid plan, you can start sending unlimited emails. The only restriction is the number of contacts you can have. Examples are:
You can check it on the pricing page (https://www.klaviyo.com/pricing). Toggle the “number of contacts” to see different prices.
Integration with Shopify: Your Shopify integration requires only one click.
The visual flow design lets you create, target, measure and optimize automated email series through mostly the drag-and-drop builder.
Use the email editor to build your own emails from scratch without any coding, or choose from a selection of mobile-friendly email templates.
The automations library provides pre-built workflows including welcome emails, abandoned carts messages, browse abandonment, and more.
Your marketing automation can be based on behavior, shopping history, or custom attributes.
You are not limited to only importing your own contact lists. Grow your list through Facebook/Instagram targeting.
Dynamic coupons let your Shopify store protect against promo code abuse.
Get reports not only on opens and clicks, but how many sales that are generated through the standard email campaigns and/or automated emails.
Always run A/B testing through using different email subject lines, different email content, etc, and have the A/B tests integrated with automated emails and/or workflows.
The setup options
To set up Klaviyo on Shopify, you can go through one of the following options:
Start Shopify integration
Let’s go for the third option: “Add the Shopify integration from the Integrations tab in your Klaviyo account”.
In your Klaviyo account, go to the Integrations tab. Click the Shopify integration. You will be taken to your Shopify Integration settings page.
Enter your Shopify website URL.
Check the “Subscribe customers who Accept Marketing to a Klaviyo list” checkbox, so the following users will go in your mailing list:
Select a List that all the email addresses should go into (e.g. Newsletter).
Click “Connect to Shopify”, and you’ll be taken to your Shopify account.
Click “Install App” to synchronize your Shopify data with Klaviyo.
This will take you to your Klaviyo account.
Get the “API_KEY” from your Klaviyo account that is specific to your account. Replace the “API_KEY” in the tracking code below.
This is the klaviyo tracking code that must be added to your Shopify website.
In your Shopify account, go to “Online Store”, “Themes”. Click “Edit Code”.
Search for the “theme.liquid file” in the search box.
Add the code in the body section of the theme.liquid file, and click Save.
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